We believe that people are the most important source of energy, and we see their potential to shape the future. When given the right opportunities, people thrive, and can drive economic growth and prosperity for themselves, their communities, and the environment.
We provide people with access to such opportunities.
Our initiatives to seed microindustries in the Kingdom are designed to support people to shape their economic future, and leverage traditional crafts and natural resources. We have identified several microindustries that we believe, with the right business model and support, can stimulate traditional crafts as viable businesses, and enable local communities to thrive.