Passing down the love for the craft
Awwad, Ali, and Rashid, Abu Awwad’s sons, have all inherited their father’s passion for the craft. Today, they help him around the family’s coffee farm. Abu Awwad has passed down his knowledge to them and encouraged them to work and learn alongside him, just like he did with his father. Ever since they were little, they have watered coffee trees, pruned them, and used their beans to prepare coffee.
Together they take care of the farm, and through their dedication and with the help of Aramco’s support and training, their coffee production is growing and the family prospering. And this has encouraged more farmers to follow in their footsteps and join the initiative.
“Coffee farming became attractive to the people of Al-Dayer, including my cousin. He cultivated about 900 coffee trees in his farm, which are now productive. Many other villagers did the same," he adds.
Today, coffee farmers in Jazan continue cultivating and harvesting coffee beans like the generations before them. And, with the support now available to them, a future with many more opportunities for growth awaits them.
These opportunities include our partnership with the Saudi Coffee Company, which aims to build on the success of our coffee initiative and support a more competitive coffee industry in Saudi Arabia. Through this collaboration, we aim to continue supporting local coffee farmers with technical support, providing them with training and knowledge sharing opportunities, and helping more coffee farmers achieve economic independence.