- Energy giant unveils new line of branded automotive lubricants
- Announcement marks the launch of the Aramco ORIZON® brand direct to consumers
- Launch advances Aramco’s downstream business diversification strategy
Aramco today announced its entry into Saudi Arabia’s domestic lubricants market, offering consumers a new line of lubricant products under the ORIZON® brand.
Aramco timed the ORIZON® launch to coincide with the inaugural Saudi Arabian Formula 1 Grand Prix in Jeddah, Saudi Arabia. Aramco is a global sponsor of Formula 1.
Aramco has introduced the ORIZON® product line in more than 20 cities including Riyadh, Jeddah and Dammam with more locations planned. ORIZON® products include synthetic and semi-synthetic lubricants for gasoline engines and heavy-duty diesel engines, as well as driveline products, greases and brake fluids. The company has also expanded the brand to include ORIZONPRO which is a high-performance line for the industrial sector.
Aramco Vice President of Fuels, Yasser M. Mufti, said: “Entering the lubricants market is an important milestone for the company, as we continue to expand our presence throughout the downstream value chain. ORIZON® products leverage Aramco’s extensive capabilities in research and development, making them a quality line of lubricants that boosts the local market offering and enhances consumer choice. The launch of ORIZON® further complements Aramco’s presence in the Kingdom’s downstream direct-to-consumer segment, following the inauguration of our first two service stations in Riyadh and Saihat recently.”
The company’s ORIZON® products are engineered to the highest standards and meet the latest lubricant specifications required by Original Equipment Manufacturers. Aramco aims to become a trusted solution provider of choice for superior lubricants in the consumer market.
The material in this article is intended to be for general informational purposes only, and readers should not place undue reliance on the statements or opinions therein. Any information provided speaks only as of the date this content was published and Saudi Aramco undertakes no obligation to correct, update, or revise any statements or opinions made in or implied by this article.
